Company Bio
Shruberish is a store and web based company that has been servicing customers since 1993. More than 20 of their employees are Certified Nursery professionals, ensuring that customers receive the highest quality information about the care and nurturing of the plants. Time and time again they have shown a commitment to maintaining their reputation as the leader of landscaping services. Shruberish’s unique combination of greenhouses, a garden center, shrubbery area and the high quality of service and plants are what keep Shruberish more colorful than the competition.

Mission Statement
Shruberish’s mission is to offer you the ability to complete both large and small projects better than ever. From the design stage, thru the performance needed to meet the challenge of any project. Shruberish also offers the responsibilities of keeping your landscape investment in top shape for many years to come. Their promise to you is that they will continue to buy the best quality plant material available. Only experienced employees will be available for advice or installation, and their customer service personnel will always be friendly and courteous to you.

Target market
Shruberish plans to target homeowners and professional gardeners. The majority of our market are females and retirees from the local area; however, they have started to see some younger homeowners start to pick up on the trend since they have added their website. Target audiences should be in the $55,000 yearly income range.

Competition (direct and indirect)
Shruberish has a vast amount of competition. The main competition will be the mom and pop stands, home improvement stores (Lowes and Home Depot) and other landscaping/nursery businesses. Since the company has been around since 1993 they already have an established business, especially in the area of the store. To improve their competition, Shruberish will undergo a new look. With that in mind, they are looking to creating a new logo and change the look of the website. They will incorporate more warm colors with a splash of brightness and try to entice the local homeowners to the nursery part of the store. To help with the competition of local home improvement stores, Shruberish will sell all the necessary items needed to complete a new landscaping project.

Product and or service
When it comes to the experience needed to complete your project, rest assured, Shruberish has brought together the most talented people and subcontractors possible. Here is a sample of some of the services that Shruberish offers:

• Landscape Design Consulting
• Complete Landscape Installation
• Water Gardens
• Full Service Retail Nursery
• Landscape accessories