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For
the next step of our process, we gathered images to describe how to represent
Shruberish.
To describe the mood and tone
of Shruberish, we have chosen to use warm colors in the color scheme of
greens, oranges and browns with contrasting colors. When determining which
images to use for Shruberish, we feel that using images with grass, landscape,
rock garden or waterfalls will help customers understand what kind of
company you are. It will show them some of the things your company has
to offer. These types of images, along with some flowers will help the
audience view your services.
When
gathering and taking pictures to represent Shruberish, we used the following
guidelines:
- Keep the mood and tone set – warm color scheme, lots of
green grass, trees, etc.
- Capture bright colors from the flowers to represent the nursery
side of the business.
- Focus in on the blades of grass, a single leaf, a single bloom,
flower, etc.
- Do not use black and white for photos, we want to show color and
a lot of it
- Capture a waterfall to represent the water garden section of the
business – make sure to get a whole image with water plants, rocks,
etc.
- Capture a finished landscaping job - make sure to get a whole
image with the grass, trees, shrubs, etc.
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